UK Launch


What if we could launch Poland’s No.1 fast fashion brand into the already saturated UK market and turn it into the go-to destination on Oxford Street?

We undertook an extensive 6 phase 360 campaign in order to position RESERVED as a major player in the British fashion market: taking the brand from an influencer trip to Poland on a private jet to the massive store launch on Oxford Street with The Voguers from NYC, Celebrity influencers Tanya Burr, Molly King, Laura Whitmore, and Reece King, and the cover girl of the UK launch itself Kate Moss.

The carefully constructed marketing plan and influencer seeding culminating in the final store launch ensured that RESERVED has become a favourite on Britain’s busiest shopping street, even against major long-standing competitors.

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