The Mixing Bar
Skin care is different for every individual and we all want to know exactly what we’re putting on our skin. To make St. Ives everyone’s go-to brand we made things personal.
In order to create an experience that matched St. Ives’ elevated brand ethos, we launched a pop-up shop in NYC’s trendy Soho neighbourhood.
The St. Ives Mixing Bar, open to 70 influencers first and then members of the public, was a unique customisations top where consumers were able to personalise their own products – such as face scrub and body lotion – and get a closer look at the premium ingredients. The bar garnered over 100million social media impressions.