Pat McGrath x Maggie Lindemann ‘So Obsessed Launch’
Pat McGrath Labs
To preview makeup products for the first time, you have to be backstage at Fashion Week right? We didn’t think so.
‘Beauty, fashion and music have been intrinsically linked since the 1960s’ - Pat McGrath.
In a pioneering industry-first Pat McGrath teamed up with Spotify and its in-site e-commerce app ‘Merchbar’ to launch Maggie Lindemann’s debut single ‘Obsessed’ (Maggie also happens to be Pat McGrath’s muse). The products featured in the official music video can be directly purchased on Maggie’s Spotify artist page.
This collaboration marks the beginning of a revolutionary route to market for the beauty industry and offers a new revenue stream for artists. Fans will be able to purchase Pat McGrath Labs’ newest products using Merchbar which, until now, has allowed fans to buy traditional artist-related merchandise such as tour t-shirts and posters.