What if we made it feel as though London had always been waiting for J.Crew to arrive?
J.Crew was well established in the States, but less so in the UK – a staple for Atlantic travelers, but not for many high street shoppers. To embed the brand in the public mind before the Regent Street doors opened, we worked with mainstream British design talent in the form of Central Saint Martins and acclaimed UK set designer Shona Heath. This gave us the industry credibility we needed, and with J.Crew’s first retail chief on the front cover of FT How to Spend It, we made it feel as though J.Crew had always been the answer to high street questions.
As new stores have opened across the capital, we’ve continued to build London’s love affair with J.Crew. Most recently, we worked on a cause close to our heart’s when we launched J.Crew Loves Bees, a campaign to shed light on the plight of London’s bees. Putting our money where our mouth is, we created a living floral display as a hoarding for the Sloane Square store.